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Sustainability is an important part of our core values at Icasia Studios. We know that the fashion industry accounts for up to 10% of global carbon dioxide output and is extremely harmful to our planet. Our aim is to steer customers away from the fast fashion industry where consumers may buy multiple garments because of the cheap price tag when in reality, more items are bought more frequently due to the poor quality of the garments thus encouraging the ‘throw away’ consumer mentality. The continual drive of the ‘fast fashion’ industry adds to the waste problem, amounting for up to 10,000 items of clothing being sent to landfill every five minutes.
Here at Icasia Studios we want to change this by providing accessible sustainably and ethically made premium garments that will become staple and long lasting pieces in your wardrobe. We also acknowledge that for our company to be 100% sustainable, we would have to create and produce nothing in order to not contribute to carbon footprint, however, this approach is not realistic and will not make a difference to the ever growing textiles industry.
It is important to us that we carry on discovering and developing ways for us to be the best that we can be and taking care of the people in every chain of the production.
Unfortunately, it is often believed by others that sustainability is a topic that is being forced upon them and can be looked at in a negative light due to fair trade products costing more to the consumer and therefore may become less appealing. You may ask why put fair-trade products and prices first? The answer is because farmers receive good prices for their produce and workers receive a good wage and safe working conditions. This is what makes our company ethical and this is why the price tag is worth it.
For us at Icasia Studios, we strive to make a difference in one of the biggest industry in the World by producing premium, ethically and sustainably made pieces to help minimise waste. It is an industry that is constantly evolving and should be viewed as a positive step towards our future.
Our garments are made from 100% GOTS (Global Organic Textile Standard) certified organic cotton and our products are made from 100% vegan materials and 0% animal fibres and they are ‘PETA-Approved’ as no animal tests are conducted on any ingredients, formulations or finished products.
GOTS is the leading worldwide standard for the production of organic fibres and it guarantees that cotton is organically grown without the use of genetically modified seeds or dangerous chemicals.
Print House and Washing
Our printing house which constructs our garments is based in the UK, meaning that we have a close relationship with our supplier.
When printing on our garments, we use eco-friendly inks which are free of heavy metals, formaldehyde and APE, making the inks non-hazardous, non-toxic and biodegradable.
Washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50 billion plastic bottles. Due to our clothing being made from 100% organic cotton and dyed with non-toxic ink, when you wear and wash the garments, harmful chemicals or tiny plastic fibres are release into the environment.
No matter what the garments are made of, microfibres are released from the surface of the fabric. Between 700 and 4,000 individual fibres could be released per gram of fabric during a single wash, while up to 400 fibres per gram of fabric could be shed from just 20 minutes of normal activity.
By using 100% organic cotton within our clothing range, we ensure that the microfibres released off the clothing biodegrades once released into the environment and does not build up in our oceans.
The release of microfibres from clothing is an inevitable part of the fashion industry, so to reduce the release of microfibres and to prolong the garments, wash your clothes on a cooler temperature on a lower spin speed and hang your clothes out to dry instead of using a tumble drier. This reduces the amount of friction and stress put on the clothing meaning they will last longer and will not release as many fibres into the environment whilst conserving energy.